Nine Most effective promotional products

Tim Scott
3 min readMar 1, 2022

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Promotional products continue to have a significant advantage in the world of marketing.

Seventy-three percent of people say they prefer promotional products over other kinds of advertising. And 85% of those who receive a promotional product remember the brand that gave it to them (PDF). Girl holding drink-ware imprinted with a logo. A thought bubble above her contains the same logo.

1. Face masks

We are still in a general, which means that face masks will be a fact of life for some time to happen. Seventy-one percent of population wear branded face masks. And the average mask gets 4,235 impressions (PDF), making it number one on our top 10 list of Branded Promotional Gifts. If your enterprise is open to the public, hand out a comfortable cotton face mask on every purchase. Or regard mailing them if you don’t get a lot of foot traffic.

2. USB drives

Even with the expanding use of cloud storage, USB drives are still fashionable. 56% of people would prefer a USB drive (PDF) over a power bank. Give your touring salespeople a branded USB so information is always accessible

3. Writing instruments

89% of consumers possess a promotional writing instrument. And, on average, people keep them for seven to eight months. They’re relatively catchpenny, too and these Branded Promotional Gifts can bring a stash to client meetings for signing contracts, sales agreements and more.

4. Bags

If you’re looking for a way to have people figuratively carry your brand name around town, tote bags are one of the most effective Branded Promotional Gifts.

5. T-shirts

Make employees and anyone else a walking billboard for your business when you give them a promotional T-shirt. Not only are they a great way to put your company’s name in front of a lot of eyes, just about everyone wears them on. Whether you’re looking to boost up your start-up, build school spirit or provide employees with comfy work-from-home clothing, there’s a V-neck that can do the job easily.

6. Hats

Promotional hats make perfect giveaways for golf outings, company picnics and any other outdoor happenings. Trucker hats are a popular choice because their snap-back closure renders a comfortable fit for any wearer.

7. Calendars

While a range of digital alternatives exist to help track daily and monthly tasks, sometimes people want the month-at-a-glance view only a paper calendar can render. Plus, what other encouraging product puts your brand in front of customers every year? Mail them to top consumers, along with an invite to grab a drink already penciled in. Or give them out to help employees track their daily meetings.

8. Desk accessories

Spring is just around the corner and so is spring cleansing. Desk accessories help staff stay clean-cut, plus they have checking on power. Promotional desk accessories are intact for an average of 13 months .

9. Drink-ware

Branded drink-ware is the uppermost promotional item. Consider that almost half (46%) of consumers think better of a company that renders them an environmentally friendly promo product. Keep some on hand for customers and give one to every employee to show appreciation for their work.

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